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[2007-5-14]     Google Bombing to the White House
 Catalog  |   Reach on Goolge's Ranking

 Author:    YongS


Google Bombing to the White House

What is Google Bombing?
Google Bombing means:

  • Numerous links are directed to a same URL at the same time,
  • The links come from a certain keyword,
  • The content of the linked URL has nothing to do with this keyword,
  • The URL's ranking is climbing up sharply, sometimes reaches the top, when you search with this specific keyword.

The purpose of Google Bombing is always on prank, political aims, practicing and so on.

The realization of Google Bombing is based on two factors of search engine ranking arithmetic.

  1. Inbound links building is the main factor of ranking,
  2. Accuracy of keyword is often much more important than the quantity of links.

So when a great amount of links with a specific keyword are pointing to a certain URL, the ranking of this URL will be very high even if this URL was dealing nothing with this keyword.

The most famous Google Bombing:
No more famous bombings than the White House incident. In Oct 2003, George Johnston succeeded in calling on the people to direct links with the keyword "miserable failure" to President Bush's introduction page at http://www.whitehouse.gov/president/. Two months later, this page is ranking top when searched with "miserable failure" at Google, and for some occasions it is the same situation when searched with "failure". As we all know, there is no mention with "failure", "miserable" or "miserable failure" on this page.

Google amended arithmetic to eliminate Google Bombing:
In Jan 2007, Google had modified its arithmetic to prevent Google Bombing. As to the detailed change, Google did not explain and would not explain. After all, the arithmetic is dealing with the core of Google arithmetic.

It is all known that, link building is the important factor of Google's ranking. So we should never be noticed which links are good and which are bad.

After this modification, most of the Google Bombings disappeared. When you search "miserable failure", the URL of the White House is no longer found.

Assume there were several procedures for Google to defend Google Bombing:

  • It will likely be a bombing when numerous links are pointing to a certain URL in a very short time,
  • This URL has nothing to do with the keyword used,
  • If the keyword is negative, the bombing maybe occurs.

It is noticeable that negative bombings have disappeared after Google's modification. But the same situations still exist with the common keywords. For example, when you search "click here" at Google, the top one is Adobe Reader's download page, http://www.adobe.com/shockwave/download/. You can find that there is no "click here" on this page, the reason is that there are many a lot websites are using "click here" as the keyword to direct a link to the Adobe’s site to recommend users to download Adobe Reader.

Google Bombings also happen with other search engines. Try to search "miserable failure" at Yahoo, at least so far, the White House's page has still been the champion

Author: YongS
Original:
Chinese SEO Blog
Copyright: When republished, you mu
st give a clear indication of Author and Original in HTML format.

 

 

 

 

 

 Catalog  |   SEO Tips

 Author:    YongS


How to ask for inbound links for a new site?

It is all known that inbound links are very important to search engine optimization.

But the actual situation is that if a site has already got many links, it will have more; if few, then less. That is to say, if your site has got many inbound links, it may achieve high PR and good ratings in search engines. Reasonably, your site and articles are much easier and easier to be found by other webmasters and they will automatically direct a link to your site.

While as to a newly established site, it is rather difficult to ask for the first several links. Hereunder are my advices for you:

Ask for links three months later right after the new site is launched:

It is not easy for a new site to achieve inbound links.

Usually I make my high PR sites link to the new one. When the new site has got a pretty good PR and most pages are cached by search engines, about three or four months later, I will ask for links from other sites. In this way, when other webmasters look through your site, they will not feel "dangerous".

In another effective way, which so far in China has not been popular but does work, you can choose to buy some qualified links from the professional SEO company.

Anyway, take it easy and proceed step by step when you are dealing with a new site.

Submit your site to category directories:

The aim of category directories is to embody other sites, so it is comparatively easy to gain links from them. You can spend some time searching a list.

The category directories include:

  • Portal directory: large scale directories such as Yahoo, Hao123 and other open directories;
  • Industry directory: such as Global Travel Directory;
  • Governmental directory: such as www.tj.gov.cn;
  • Private directory: many small scale or personal directories.

Note: Most of the directories will not accept a site that looks like nothing, so your site should have been well designed and look pretty good.

Blogging:

The big difference between a blog site and a common site is that blog sites are updating all the time and they will quote and republish others' frequently. If only your blog contents are featured, other bloggers will be sure to link to you.

Link to others first:

If you want to gain, you should give first. So if you want others to link to you, you should link to them first. However, it is not too bad for you to make outbound links as long as you are away from bad sites.

After you have directed an outbound link to a target site, click it so as to make the webmaster of the site detect your link. As you know, most of the webmasters are used to checking the logs, so they can find your site has linked to their sites.

I myself check my logs everyday, and I can find many links directed to my site. Naturally, I will take a look on these sites. If the sites have good contents, I will embody them and link back to them.

Make non-commercial sites first:

It does be difficult for a completely E-business site gain links from other sites. Supposed why I shall link to a watch selling site, unless I do favors to my friends.

Try to tide up industry knowledge, technique tips first, and then develop commercial sections at the same site.

Keep friendly relationship with other webmasters:

Communicate a lot with other sites in your same industry. It is not necessary the case that you always ask for links at the very beginning, you can share with them your industry news, experiences, techniques and so on. In this way, I guess you can achieve more than a single link

Author: YongS
Original:
Chinese SEO Blog
Copyright: When republished, you mu
st give a clear indication of Author and Original in HTML format.

 

 

 

 

 

[2007-5-11]     Research on target industry and competitor
 Catalog  |   SEO Tips

 Author:    YongS


Research on target industry and competitor

Whether you design a new website for yourself or provide SEO services to your clients, you should do an investigation and research on the clients' industry and their competitors just before you sign a contract with them. By doing this you can first get a general idea of the difficulty and workload of the optimization, and if it is too hard, you should not promise to you client easily.

For an extreme example, you will not success if you want to launch a news related site and optimize "news" as the keyword in search engines. However hard you may work, you can not beat Sina.com or Sohu.com.

You can begin with the research on the degree of competition when you want to investigate the industry and competitors. Usually I will observe two points:

The first is the amount of results when you search your target keyword in Google, Yahoo and Baidu. When the amount turns out several hundred thousand, it is not a hard competition. When the amount reaches a million, it's rather big competition. When the amount shows three to five million, it will take lots of efforts to optimize. And when the amount reaches ten million, the competition will be hotting up.

But the search amounts will not always show the real situation of competition. So the second, you should also consult the amount and price of the keyword's competition in quotation in Google, Yahoo and Baidu. Sometimes the competition in quotation can better show the situation. After all, the competitors are willing to spend the real money to compete with you.

If reasonable, your competitors have also done the research.

Then you should look through the websites rating from the first page to the tenth page found in the main search engines with your target keyword. It will be great if you can put some figures together in a chart and make it easy to study.

Such as:

  • How large the sites are? How many pages each site owns?
  • How many pages of each site are cached by Google?
  • Are the contents original or collected or reproduced?
  • How about the PR?
  • When the domain name registered?
  • What is the density of the keyword on each page?
  • Where the keyword appears?
  • Is there any rule we can learn?
  • Searched in Yahoo, how many inbound links the sites own?
  • What are the inbound links?
  • Do the inbound links come from exchanged links, rubbish links or news portal

If the links come from message boards, blog commentaries and alike, it is not very hard to beat them. If many of the links come from news reports, I am afraid you can not make it if you only use SEO techniques. I guess you should produce some news topics and use public relations.

Only in this way can you totally understand how much time and energy it will take you to optimize a site. If you do SEO for others, then you can know how much you should charge.


Author: YongS
Original:
Chinese SEO Blog
Copyright: When republished, you must give a clear indication of Author and Original in HTML format.

RongWay Information Technology Co., Ltd.

Sponsored by RongWay Team, we are a Chinese SEO company who does SEO for global companies.

There are millions of websites on the web today. Have you ever wondered how your company, even as a market leader in its category, still happens to get buried twenty pages deep, in a Google-Search by your potential customers? Even worse, unknown players sit on top of the result page, channeling cores of dollars in business away from you. You need help then.

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